How you benefit
The Current is East Lansing`s only full-color arts and culture magazine developed for and by Michigan State University students. This locally owned and printed publication is perfect for reaching more than 45,000 students that call East Lansing home. The Current also has a thriving web presence and website that further expands the reach of this publication beyond MSU and to Gen Z more broadly.
How students benefit
The Current is a unique publication that allows students to participate in every aspect of creating a printed magazine, from writing to editing and design. By targeting one of the biggest demographics in the country, Gen Z, students learn how to market and aim a publication toward a specific audience as well as creating unique pieces for their portfolios. To complement the print edition, The Current’s website allows students to expand their writing beyond the East Lansing audience and gain experience writing for a national audience of their peers.
We’re out there
Each issue of The Current can be found and read for free at more than 20 locations on MSU’s campus and in East Lansing, including academic buildings, health buildings, and local businesses. This focus on key places that students and faculty frequent allows us to reach our audience effectively and efficiently.
Print issues are placed on newsstands by the second week of the month, and the website is updated the same day that the publication is physically distributed. Our online presence on social media includes Facebook, Twitter and Instagram along with a website that sees us post content almost every day of the week.